Challenge: An automotive services company sought to increase awareness of their direct-to-consumer services and looked for a partner with the scale to execute an awareness campaign over a short two-week window.
Solution: Nexstar Digital developed a video-first brand awareness campaign across desktop, mobile, in-app, and connected TV devices. Nexstar Digital delivered targeted inventory, cross-channel attribution, audience insights, and a flexible and trusted brand lift study.
Results: Over a two-week campaign, by working with Nexstar Digital an automotive services company saw a 127% increase in brand awareness vs control.
