Challenge: A national insurance brand sought to increase its market share by driving customer acquisition in efficient and effective ways. It looked for a media partner to incorporate its robust data and insights to better understand – and provide a better service – to prospective customers.
Solution: Leveraging data from site pixels, Nexstar Digital worked to understand preferences and audience characteristics of users who completed a lead. This data was used to dynamically target display ads on pages that indexed highly in attracting and converting customers.
Results: Nexstar Digital’s partnership with an insurance brand – and the insights they gleaned from understanding their target audience and applying those insights to Nexstar’s inventory – decreased acquisition costs by 58% vs traditionally-targeted ads.
